Created a comprehensive 50-page campaign strategy for PepsiCo, focused on leveraging Doritos and Mountain Dew to drive Walmart+ subscriptions through a multi-channel shopper marketing campaign. This included in-depth consumer research, strategic brand partnerships, and an engaging gamification model tied to Adult Swim's Rick and Morty audience.

Executed a tiered budget strategy, mapped out a phased promotional rollout (including social media, in-store activations, VR/AR integrations, and influencer collaborations), and outlined KPI-driven measurement frameworks. Delivered the final presentation to PepsiCo executives, demonstrating innovative brand alignment, digital marketing strategies, and conversion-driven promotions.