calisober marketing campaign
Developed a comprehensive marketing strategy for Cali Sober, positioning it as a THC-infused alternative to alcohol for Gen Z and sober-curious consumers. Conducted consumer research, designed social media and influencer campaigns, and implemented experiential activations with local businesses.
This campaign included content strategy, retail partnerships, and a phased launch plan to drive awareness and trial. Delivered the final presentation to executives in a competitive pitch - and won.
November 2023
Dallas, TX