Heineken 0.0 Reband

Conducted in-depth market research, social listening, and qualitative consumer interviews to analyze perceptions of Heineken 0.0 and the rise of the sober-curious movement. Developed a strategic marketing plan, including influencer collaborations, experiential activations, and health-conscious positioning to drive awareness and adoption. Delivered the final presentation to industry professionals.

October 2024
London, UK