I'm Macy, a strategic marketer passionate about brand strategy, social media innovation, and digital marketing.

My marketing journey began at SMU, where I majored in Strategic Brand Management and discovered my love for creative problem-solving. I am pursuing my MSc in Strategic Marketing at Imperial College Business School, expanding my global network and building on my experience to deliver impactful strategies.

With roles at Olaplex, TRG, and Michele Marie PR, I’ve developed successful media strategies, grown communities, and executed campaigns. This portfolio showcases my favorite collection of projects.